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Personalisation-Video-Content

How to implement personalisation with video content

Since the launch of video-sharing platforms like YouTube, Snapchat, TikTok and Instagram Reels, we have been able to access instant video content from anywhere and at any time. Thousands of brands and content creators have also started using video to communicate with their audience. Now the next big thing for video content marketing is personalisation. Post-pandemic […]

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Social Media Day

Celebrating Social Media Day

On June 30, 2010, the news platform, Mashable, decided to recognise and celebrate the impact of social media by creating the ‘Social Media Day’ (#SMDay). Despite not being an official day worldwide, many companies and brands decided to join the call, and for ten years they have dedicated the last day of June to recognise […]

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Monetise-Instagram-Profile

How to monetise your Instagram profile

You’ve got great visuals, unique captions, and a well-optimised Instagram profile. You’re finally churning in a fair deal of likes, comments, and shares that show how good you are at implementing a good personalisation strategy. Now what? It’s time to amp up your game and monetise your Instagram page.

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Womens-Day-2020

International Womens Day: What to do as a brand

Unlike Valentine’s Day or Black Friday, which are days exclusively dedicated to sales, International Womens Day is a date on which the history of women’s rights is commemorated. Every March 8th, the main cities of the world are the central axis of activities and demonstrations around this date.

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