Cart Abandonment
In an era of virtual reality and artificial intelligence, speaking of a digital hug doesn’t seem very out of trend. But, the concept has to be taken out the context of devices and digital realities and applied to customers including marketing, acquisition and retention strategy of your eCommerce website.
Read More
Every email sent to your clients is an opportunity to engage with them. However, transactional emails seem to be the last resource from some companies. These communications are treated as the last-minute option to try to save a purchase, nothing further than that. Transactional emails are an excellent opportunity to add value and generate additional […]
Read More
Your website is the window to your brand. How do you present yourself and your products to your audience, says a lot about your values; how much do you care about your customers; and how much do you want to sell your products and increase your overall results and revenues. However, online retailers have one […]
Read More
If you’ve been following Recommend, you already know how useful our platform is. Not only provide you with personalisation tools and real-time insights to gauge customer behaviour. Now, it also offers you the possibility of managing your email marketing campaigns thanks to our new Messaging Module: Smart Campaigns.
Read More
If you aren’t familiar with the General Data Protection Regulation (GDPR) yet, it’s about time you get familiar. The GDPR was approved in the European Union in April 2016 and will go live on May 25, 2018. It’s the most ambitious set of privacy laws to ever be passed.
Read More
Cart abandonment rates have plagued online retailers since the dawn of eCommerce, with recent studies showing a huge 74% average cart abandonment rate worldwide. The great news is that the same report shows that this percentage is dropping every year, especially in mature markets such as Europe and North America where usability and technology are […]
Read More