behavioural segmentation

Behavioural-Data-Recommend
The impact of behavioural data in your business

Digital advertising generates annual revenues of 41.9 billion euros. A growing percentage of these revenues and the underlying growth are attributable to the use of behavioural information. Data is fundamentally transforming the way brands implement their digital marketing strategies.

Read More
Jul 28, 2021
Data Website Visitors
Use data analysis to understand your customers

Data is vital to implement personalisation. However, according to a report published by WBR and OneMarket, 64% of retailers said they could not identify the majority of their website’s visitors. In comparison, 57% said they did not use CRM platforms. 

Read More
Jun 17, 2021
Email-Marketing timing
Best timing for Email Marketing

Email marketing is still one of the most effective marketing channels to communicate with customers. Over 80% of marketers use it as a content marketing tool. Also, close to 100% of online adults use and check their email every day. Not only is a great channel that boosts ROI and leads; it is the preferred […]

Read More
Jan 29, 2021
Product Update - Customer Segmentation
Product Update: Customer Segmentation

Customer segmentation is a powerful tool for the success of any e-commerce business. Doing it correctly allows you to identify different groups within your customer list. It also makes your marketing and personalization actions truly relevant for your clients, allowing you to obtain better results.

Read More
Jan 26, 2021
Cross Selling - Recommend Blog
Increase your order value with cross-selling

The famous phrase used by McDonald’s employees: “Do you want fries with your burger?”, is the best and most useful example of cross-selling. When they ask you if you want a bigger option, that’s up-selling. However, many times these two terms are mixed-up: Up-selling encourages a customer to buy an alternative higher-priced option. Cross-selling recommends a […]

Read More
Oct 12, 2020
ROI-Push-Notifications-Recommend
Personalisation can generate up to 20% ROI

The implementation of personalisation improves your return of investment (ROI) and guarantees positive results in any marketing strategy. However, its use needs a qualitative analysis of data and the behaviour of consumers who visit your website.

Read More
Oct 14, 2019