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behavioural segmentation

Behavioural-Data-Recommend

The impact of behavioural data in your business

Digital advertising generates annual revenues of 41.9 billion euros in Europe. A growing percentage of these revenues and the underlying growth are attributable to the use of behavioural information. Data is fundamentally transforming the way brands implement their digital marketing strategies.

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ROI-Push-Notifications-Recommend

Personalisation can generate up to 20% ROI

The implementation of personalisation improves your return of investment (ROI) and guarantees positive results in any marketing strategy. However, its use needs a qualitative analysis of data and the behaviour of consumers who visit your website.

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Data Website Visitors

Data helps you know who are your website visitors

Data is vital to implement personalisation. However, according to a report published by WBR and OneMarket, 64% of retailers said they were not able to identify the majority of their website’s visitors, while 57% said they did not use CRM platforms. This means, in most cases, their customer segmentation is not accurate.

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Cross Selling - Recommend Blog

Add fries with that: The power of cross-selling

The famous phrase used by McDonald’s employees is the best and most useful example of cross-selling. When they ask you if you want a bigger option, that’s up-selling. However, many times these two terms are confused: up-selling and cross-selling are complementary, but not the same. Up-selling encourages a customer to buy an alternative higher-priced option. […]

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