The famous phrase used by McDonald’s employees: “Do you want fries with your burger?”, is the best and most useful example of cross-selling. When they ask you if you want a bigger option, that’s up-selling. However, many times these two terms are mixed-up: Up-selling encourages a customer to buy an alternative higher-priced option. Cross-selling recommends a […]
Read moreDigital advertising generates annual revenues of 41.9 billion euros in Europe. A growing percentage of these revenues and the underlying growth are attributable to the use of behavioural information. Data is fundamentally transforming the way brands implement their digital marketing strategies.
Read moreThe implementation of personalisation improves your return of investment (ROI) and guarantees positive results in any marketing strategy. However, its use needs a qualitative analysis of data and the behaviour of consumers who visit your website.
Read moreData is vital to implement personalisation. However, according to a report published by WBR and OneMarket, 64% of retailers said they were not able to identify the majority of their website’s visitors, while 57% said they did not use CRM platforms. This means, in most cases, their customer segmentation is not accurate.
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