behavioural segmentation Archives

The impact of behavioural data in your business

Digital advertising generates annual revenues of 41.9 billion euros in Europe. A growing percentage of these revenues and the underlying growth are attributable to the use of behavioural information. Data is fundamentally transforming the way brands implement their digital marketing strategies.

Personalisation can generate up to 20% ROI

The implementation of personalisation improves your return of investment (ROI) and guarantees positive results in any marketing strategy. However, its use needs a qualitative analysis of data and the behaviour of consumers who visit your website.

Data helps you know who are your website visitors

Data is vital to implement personalisation. However, according to a report published by WBR and OneMarket, 64% of retailers said they were not able to identify the majority of their website’s visitors, while 57% said they did not use CRM platforms. This means, in most cases, their customer segmentation is not accurate.

Add fries with that: The power of cross-selling

The famous phrase used by McDonald’s employees is the best and most useful example of cross-selling. When they ask you if you want a bigger option, that’s up-selling. However, many times these two terms are confused: up-selling and cross-selling are complementary, but not the same. Up-selling encourages a customer to buy an alternative higher-priced option. […]