behavioural segmentation
The implementation of personalisation improves your return of investment (ROI) and guarantees positive results in any marketing strategy. However, its use needs a qualitative analysis of data and consumers’ behaviour.
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Email marketing is still one of the most effective marketing channels to communicate with customers. Most online adults use and check their email every day, making it one of the best digital marketing tools for brands. Email marketing is a great channel that boosts ROI and generates leads, but also it is the preferred way […]
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Digital advertising generates annual revenues of 41.9 billion euros. A growing percentage of these revenues and the underlying growth are attributable to the use of behavioural information. Data is fundamentally transforming the way brands implement their digital marketing strategies.
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Data is vital to implement personalisation. However, according to a report published by WBR and OneMarket, 64% of retailers said they could not identify the majority of their website’s visitors. In comparison, 57% said they did not use CRM platforms.
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Customer segmentation is a powerful tool for the success of any e-commerce business. Doing it correctly allows you to identify different groups within your customer list. It also makes your marketing and personalization actions truly relevant for your clients, allowing you to obtain better results.
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The famous phrase used by McDonald’s employees: “Do you want fries with your burger?”, is the best and most useful example of cross-selling. When they ask you if you want a bigger option, that’s up-selling. However, many times these two terms are mixed-up: Up-selling encourages a customer to buy an alternative higher-priced option. Cross-selling recommends a […]
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