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ROI

Improve ROI

5 ways to improve ROI

Return on investment or ROI has always been the key focus for companies across any industry. Despite being an important metric, some marketers struggle with the right ways to measure its results. On a simple level, ROI is the comparison between the amount you spend on a campaign and the revenue generated from it. For […]

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Personalisation can generate up to 20% ROI

The implementation of personalisation improves your return of investment (ROI) and guarantees positive results in any marketing strategy. However, its use needs a qualitative analysis of data and the behaviour of consumers who visit your website.

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Importance of Customer Segmentation

The benefits of customer segmentation

Each client is different. And each client is expecting a unique and personal experience. When a brand can identify its users, by behaviour and purchasing preferences, the relationship with them can improve notably, driving good results for brand awareness, engagement and sales. For example, a brand can have a group of similar users in terms of […]

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