ROI

Personalisation can generate up to 20% ROI

The implementation of personalisation improves your return of investment (ROI) and guarantees positive results in any marketing strategy. However, its use needs a qualitative analysis of data and consumers’ behaviour.

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Oct 13, 2021
Email-Marketing timing
Best timing for Email Marketing

Email marketing is still one of the most effective marketing channels to communicate with customers. Most online adults use and check their email every day, making it one of the best digital marketing tools for brands. Email marketing is a great channel that boosts ROI and generates leads, but also it is the preferred way […]

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Oct 05, 2021
Ways-ROI-Personalisation
Top 5 ways to drive ROI through personalisation

In general, the lockdown affected brands and retailers in 2020. Despite the rise in online shopping, most businesses are facing the need to reallocate their marketing budget. Now, more than ever, return on investment (ROI) is a critical factor for e-commerce businesses. Some companies consider focusing their efforts on customer retention rather than acquisition. Mostly, […]

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Jan 18, 2021
Improve ROI
5 ways to improve ROI

Return on investment or ROI has always been the key focus for companies across any industry. Despite being an important metric, some marketers struggle with the right ways to measure its results. On a simple level, ROI is the comparison between the amount you spend on a campaign and the revenue generated from it. For […]

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Oct 21, 2020
Importance of Customer Segmentation
The benefits of customer segmentation

Each client is different. And each client is expecting a unique and personal experience.¬†When a brand can identify its users, by behaviour and purchasing preferences, the relationship with them can improve notably, driving good results for brand awareness, engagement and sales. For example, a brand can have a group of similar users in terms of […]

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Jun 04, 2019