Luxury

Luxury trends 2022
Luxury Brands: Industry Trends in 2022

The luxury industry is experiencing an improvement compared to 2020 with sales surpassing $1 billion in 2021. This phenomenon is being led by online shopping and the renowned local consumption taking place in China and the USA. In addition, younger generations (Gen Y and Gen Z) continue to drive growth and will account for 70% […]

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Dec 23, 2021
Luxury Brands and Luxury Market
Luxury Marketing: What’s ahead in the future?

The luxury sector is one of the most affected by the pandemic. The industry hasn’t shown a steady activity and results for quite some time now. Research by McKinsey stated that “Even before the pandemic struck, independent luxury-goods wholesalers in Europe were already struggling—in part because of luxury brands moving to vertical integration over the […]

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Oct 22, 2020
Luxury-Brands-Personalization-Recommend
How luxury brands use personalisation?

According to McKinsey research, online luxury sales will triple by 2025, and 80% will be digitally influenced. If you have ever visited a luxury shop, you may have had an experience with a personal buyer or tried products before making a final decision.

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Jul 24, 2019