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Fashion brands

Trends 2021 - genderless sustainability

Genderless Fashion and Sustainability – Trends for 2021

To understand the opportunities in activewear for 2021 and beyond, let’s first look at a few statistics. As a result of Covid19, consumer spending has radically changed in the last few months. However, home gym equipment sales have increased by a staggering 5,800% in the UK between March and July. Additionally, according to Euromonitor, activewear sales are forecasted […]

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Prada Digital Fashion Show - Milan Fashion Week

Prada’s First Ever Digital Fashion Week Show

2020 has been nothing short of surprises, and despite the obstacles, fashion brands have emerged more creative than ever before. Due to the pandemic, cities like London,  Milan and Paris have had to postpone their fashion week shows –one of the first time the events have been cancelled since the 1940s. However, to survive these […]

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Genderless Clothing Fashion Retailers

What Could Genderless Clothing Mean For Fashion Retailers?

With a recent uptake in genderless collections, what could the shift in the way we want to dress mean for fashion retailers? As it always goes, as society changes, so do our desires for new and different products. This is never more true than in the fashion industry. It has recently begun to take notice […]

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Pinterest-Beauty Products Online

Pinterest’s “Try On” is changing the way to buy beauty products online

When you typically look for the social media presence of a brand, you tend to see the most popular contenders. The majority has Instagram, Facebook and Linkedin. Sometimes, some others include Twitter and YouTube, but rarely Pinterest. However, times might be changing especially for beauty and fashion brands, as Pinterest launches Try On, its new augmented […]

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