Customer Experience

ecommerce-handling-returns-lockdown
An eCommerce Guide to Handling Returns During Lockdown

We’ve all been shopping online a bit more lately. So much so that the growth of eCommerce has exploded. Emarketer forecasts UK shoppers will spend £141.33 billion online this year, up 34.7% from 2019. While this is great news for eCommerce stores, there is a slight downside to this rapid growth. More sales mean more returns — a […]

Read More
Nov 25, 2020
Digital Transformation eCommerce
The digitisation of your eCommerce business

The strategic implications of digital transformation involve ensuring exceptional and personalised customer experiences through the use of new technologies. The B2B eCommerce market is projected to be twice as large as the B2C market. Moreover, an annual growth of 11.1% is expected from 2018 to 2025, reaching up to $24 billion by 2025. This phenomenon […]

Read More
Jul 27, 2020
INDE Augmented Reality
Interview with INDE, augmented reality company

The implementation of augmented reality is expected to reach up to £50 billion in spending by the end of 2020. It’s one of the fastest-growing industries in the world. Its uses on eCommerce and retail are also getting momentum with a wide range of brands and companies applying this technology to improve their customer experience.

Read More
Apr 29, 2020
Personalisation website emails
Personalisation: from your website to your emails

Exclusive offers, anticipated discounts, personal buyers: When the shopping experience is unique, always generate positive results. Personalisation of experiences is a practice implemented by most brands today, and this same approach is being replicated in the online world.

Read More
Jul 11, 2019
Customers and Digital Transformation
Digital transformation and the customer experience

Nowadays, customers know what they want, how they want it and where they want it. Their journey defines the brands’ strategy and not the other way around. They expect a frictionless experience and tailored communications that speak only to them. Many companies are putting the customer first, and by doing that and following their journey, […]

Read More
Jun 19, 2019