Customer Acquisition Archives

Business

5 KPIs for a successful e-Commerce business

Key performance indicators, or more commonly known as KPIs, are frequently used by companies to measure key business objectives. They are also used to evaluate the success of the goals achieved after implementing a strategy. Before jumping into our list of top 5 key performance indicators, we need to understand why KPIs are so important […]

The digital hug: increase your customers engagement

In an era of virtual reality and artificial intelligence, speaking of a digital hug doesn’t seem very out of trend. But, the concept has to be taken out the context of devices and digital realities and applied to customers including marketing, acquisition and retention strategy of your eCommerce website.

Digital transformation and the customer experience

Nowadays, customers know what they want, how they want it and where they want it. Their journey defines the brands’ strategy and not the other way around. They expect a frictionless experience and tailored communications that speak only to them. Many companies are putting the customer first, and by doing that and following their journey, […]