In recent years, Boxing Day has risen as the day to get the maximum revenue for retailers. In 2018, during Boxing Day only a total of £ 8.8 million in sales was registered. It was a record day of spending in the United Kingdom. More than 27 million people around the country purchased something. A significant result compared to the £ 12 million spent during the Christmas and New Year period together. Read more
Black Friday
Top 10 Black Friday strategies for eCommerce (Part 2)
The importance of Black Friday is such that most of the behaviour spotted during this season can defined eCommerce trends for next year. For example, according to Deloitte, 50% of this year’s holiday shoppers now say they prefer online shopping to brick-and-mortar. The multichannel shopper spent €82 more on average than those who only shopped in stores. Read more
Top 10 Black Friday strategies for eCommerce (Part 1)
Black Friday is one of the most anticipated events by retailers and eCommerce worldwide. Despite being a busy time for brands, it is the one that generates more profits during the year. In 2019, online purchases on Black Friday are expected to increase by 25%. Read more
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