Behavioural Targeting

The impact of behavioural data

Digital advertising generates annual revenues of 41.9 billion euros in Europe. A growing percentage of these revenues and the underlying growth are attributable to the use of behavioural information. Data is fundamentally transforming the way brands implement their digital marketing strategies. Read more

Holiday season but make it personal

The holiday shopping season and special offers, such as Black Friday and Cyber Monday, are unique opportunities for your brand to reach the most significant number of customers. These dates are ideal times to acquire new customers, re-involve overdue buyers and monetize the leading spenders. Read more

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