Augmented Reality
More than two billion people bought goods or services online in the past two years. Ecommerce sales reached almost $5 million worldwide. Likewise, consumer behaviour also changed substantially: In 2021, smartphones accounted for nearly 70% of all visits to retail websites worldwide, although visits to desktops and tablets generated higher conversion rates. In 2020, the […]
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When you typically look for the social media presence of a brand, you tend to see the most popular contenders. The majority has Instagram, Facebook and Linkedin. Sometimes, some others include Twitter and YouTube, but rarely Pinterest. However, times might be changing especially for beauty and fashion brands, as Pinterest launches Try On, its new augmented […]
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It’s no surprise that some companies have already started to implement immersive technologies. To be able to reach the full benefits of personalisation, you need to offer a genuinely unique and differentiated experience. Here’s when artificial intelligence, augmented reality and 3D, to mention a few, come into play. The Global Virtual Reality Market is expected to climb […]
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The implementation of augmented reality is expected to reach up to £50 billion in spending by the end of 2020. It’s one of the fastest-growing industries in the world. Its uses on eCommerce and retail are also getting momentum with a wide range of brands and companies applying this technology to improve their customer experience.
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The use of augmented reality in the world of e-Commerce is a trend that has come to stay. Recently, Facebook and ASOS have decided to add this technology to their business models. The first with its new ad format using AR. The second implementing the technology in its purchase process for the first time in […]
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