TikTok

Luxury trends 2022
Luxury Brands: Industry Trends in 2022

The luxury industry is experiencing an improvement compared to 2020 with sales surpassing $1 billion in 2021. This phenomenon is being led by online shopping and the renowned local consumption taking place in China and the USA. In addition, younger generations (Gen Y and Gen Z) continue to drive growth and will account for 70% […]

Read More
Dec 23, 2021
Personalisation-Video-Content
How to implement personalisation with video content

Since the launch of video-sharing platforms like YouTube, Snapchat, TikTok and¬†Instagram Reels, we have been able to access instant video content from anywhere and at any time. Thousands of brands and content creators have also started using video to communicate with their audience. Now the next big thing for video content marketing is personalisation. Post-pandemic […]

Read More
Aug 26, 2020
Social Media Day
Celebrating Social Media Day

On June 30, 2010, the news platform, Mashable, decided to recognise and celebrate the impact of social media by creating the ‘Social Media Day’ (#SMDay). Despite not being an official day worldwide, many companies and brands decided to join the call, and for ten years they have dedicated the last day of June to recognise […]

Read More
Jun 22, 2020