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2020 has been nothing short of surprises, and despite the obstacles, fashion brands have emerged more creative than ever before. Due to the pandemic, cities like London, Milan and Paris have had to postpone their fashion week shows –one of the first time the events have been cancelled since the 1940s. However, to survive these […]Read More
The difference between customer’s engagement and loyalty is the way your audience perceives and interacts with your brand. Engagement involves any interaction that a user has with your brand from an omnichannel point of view: email marketing, website browsing or social media. Customer loyalty is a step further. It’s about gaining trust from that person […]Read More
Few brands now aren’t clued into the productive potential of social media marketing. As a way of getting themselves out in front of as many people as possible. Social media has given brands direct access to their customers like never before improving the implementation of personalisation. While some marketers and brands have well-crafted strategies, how […]Read More