Social Commerce
The luxury industry is experiencing an improvement compared to 2020 with sales surpassing $1 billion in 2021. This phenomenon is being led by online shopping and the renowned local consumption taking place in China and the USA. In addition, younger generations (Gen Y and Gen Z) continue to drive growth and will account for 70% […]
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More than two billion people bought goods or services online in the past two years. Ecommerce sales reached almost $5 million worldwide. Likewise, consumer behaviour also changed substantially: In 2021, smartphones accounted for nearly 70% of all visits to retail websites worldwide, although visits to desktops and tablets generated higher conversion rates. In 2020, the […]
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eCommerce trends for 2021 The year 2020 and its unusual circumstances are about to end, what a relief, right? Not only on a personal level but for business in general this has been an extremely challenging time. However, this is also a time to identify the trends that will frame the eCommerce landscape and online […]
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With 3.5 Billion smartphone users in the world (44.81% of the population), and 79% of them have made a purchase online using their mobile device in the last six months; it seems clear that social commerce is the new trend to follow. What are the main differences between social commerce and social media marketing? With […]
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