Purchase Cycle
The so-called fourth industrial revolution is here to stay, and Artificial Intelligence plays a lead role on it. Although its application and use are increasingly common among e-commerce businesses, it is still far from instant success. However, its growth is unstoppable. As this technology analyses more and more data, its accuracy will improve dramatically with […]
Read More
Up to 90% of the information received and processed by the brain is visual. Visual search enables users to get product recommendations based on visually similar items and identify and locate items via photos snapped with their smartphone cameras. According to Google, only one in three searches results in a click. This means that the buyer’s […]
Read More
With the COVID-19 pandemic restrictions being slowly lifted, businesses have now the opportunity to review their marketing actions and performance. A lot of companies, especially the ones which products and services weren’t considered essential, have been negatively affected by the pandemic. According to a recent Influencer MarketingHub COVID-19 report, 65% of companies have noticed a decrease in […]
Read More
Following the buyer’s journey is essential to achieve results for your business –from attracting new users to strengthening the commitment of your current customers. Each stage of the cycle represents a user’s interaction with your brand. Understanding who they are, where they are coming from, and how they react to your marketing activities is critical […]
Read More