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Email marketing is still one of the most effective marketing channels to communicate with customers. Over 80% of marketers use it as a content marketing tool. Also, close to 100% of online adults use and check their email every day. Not only is a great channel that boosts ROI and leads; it is the preferred […]Read More
Father’s Day is approaching, and it is one of the most important dates for online retailers and eCommerce businesses alike. A 2019 report by Fortune found that American consumers will spend $16 billion on gifts this year. However, things have changed since then. The sudden Covid-19 pandemic, that is still affecting us, has modified the […]Read More
In 2010, Sheryl Sandberg of Facebook stated that “it was the end of email”. Ten years later, it has been proved as a hasty and denied conclusion. Email is one of the most effective and flexible marketing tools in the last decade. Besides being able to adapt and move to the rhythm of technological innovations.Read More
Every email sent to your clients is an opportunity to engage with them. However, transactional emails seem to be the last resource from some companies. These communications are treated as the last-minute option to try to save a purchase, nothing further than that. Transactional emails are an excellent opportunity to add value and generate additional […]Read More