Holiday Season
Artificial intelligence systems and machine learning work thanks to access to customers and website visitors data. When adequately fed, these systems discover and predicts trends, patterns, and correlations that can later be used to improve your brand shopping experience. These technologies allow testing and measuring different tactical actions and consumer responses, with a tiny margin […]
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The holiday shopping season and special offers, such as Black Friday and Cyber Monday, are unique opportunities for your brand to reach the most significant number of customers. These dates are ideal times to acquire new customers, re-involve overdue buyers and monetise the leading spenders.
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In recent years, Boxing Day has risen as the day to get the maximum revenue for retailers. In 2018, during Boxing Day only a total of £ 8.8 million in sales was registered. It was a record day of spending in the United Kingdom. More than 27 million people around the country purchased something. A […]
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The importance of Black Friday is such that most of the behaviour spotted during this season can defined eCommerce trends for next year. For example, according to Deloitte, 50% of this year’s holiday shoppers now say they prefer online shopping to brick-and-mortar. The multichannel shopper spent €82 more on average than those who only shopped […]
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