email marketing strategy
Email marketing is the most effective marketing channel, and for every pound you spend, you can expect a return on your investment of fifty times that amount. The number of emails sent daily is forecast to reach 347 billion by the end of 2023. In fact, email marketing has proven to drive better results than […]
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Did you know that 2020 is a Leap Year? This means that February will have 29 days instead of the usual 28. But, what does this have to do with eCommerce businesses and retailers? A lot. A Leap Day is an additional opportunity to build a strong relationship with your customers. Being an unusual date, […]
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One of our top retail clients has recently attributed an extra £1.15 million to a personalised email marketing campaign ran with our personalisation platform. Yes, you read that number right. And that statistic is by no means a fluke. Econsultancy estimates that emails are generating more than £30 billion in retail sales in the UK […]
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