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email marketing strategy

Leap Day ecommerce opportunity

Leap Day: A unique eCommerce opportunity

Did you know that 2020 is a Leap Year? This means that February will have 29 days instead of the usual 28. But, what does this have to do with eCommerce businesses and retailers? A lot. A Leap Day is an additional opportunity to build a strong relationship with your customers. Being an unusual date, […]

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benefits of email marketing

Increase revenue with personalised email marketing

One of our top retail clients has recently attributed an extra £1.15 million to a personalised email marketing campaign ran with our personalisation platform. Yes, you read that number right. And that statistic is by no means a fluke. Econsultancy estimates that emails are generating more than £30 billion in retail sales in the UK […]

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