digital marketing

Product Update - Marketing campaigns
Product Update: Marketing Communications

As eCommerce keeps growing, and online shopping could reach up to 15% of retail purchases worldwide by the end of 2021, the need to provide an excellent experience for customers is vital to your eCommerce business’s success. The budget for next year will be constrained, and decisions will be more thought through, so it’s essential […]

Read More
Dec 28, 2020
Improve ROI
5 ways to improve ROI

Return on investment or ROI has always been the key focus for companies across any industry. Despite being an important metric, some marketers struggle with the right ways to measure its results. On a simple level, ROI is the comparison between the amount you spend on a campaign and the revenue generated from it. For […]

Read More
Oct 21, 2020
Digital Transformation eCommerce
The digitisation of your eCommerce business

The strategic implications of digital transformation involve ensuring exceptional and personalised customer experiences through the use of new technologies. The B2B eCommerce market is projected to be twice as large as the B2C market. Moreover, an annual growth of 11.1% is expected from 2018 to 2025, reaching up to $24 billion by 2025. This phenomenon […]

Read More
Jul 27, 2020
Omnichannel Strategy
Boost your user experience with an omnichannel strategy

To learn and take advantage of the omnichannel strategy, it is essential to understand what this marketing strategy stands for.┬áHubSpot describes as follows: “Omnichannel is a multichannel approach to marketing, selling, and serving customers in a way that creates an integrated and cohesive experience no matter how or where a customer reaches out“.

Read More
Jul 01, 2020