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brick-and-mortar

Personalised Content eCommerce

eCommerce Personalisation: 7 Ways to Tailor Your Content

If you’re thinking about eCommerce personalisation and creating customised content for your online shop, it’s hard to ignore the stats: A lack of personalisation has been estimated to cost businesses $756 billion. 91% of consumers are more likely to shop with brands who provide relevant offers. 72% of consumers will only engage with personalised content. […]

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Omnichannel Strategy

Boost your user experience with an omnichannel strategy

To learn and take advantage of the omnichannel strategy, it is essential to understand what this marketing strategy stands for. HubSpot describes as follows: “Omnichannel is a multichannel approach to marketing, selling, and serving customers in a way that creates an integrated and cohesive experience no matter how or where a customer reaches out“.

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online-presence-brick-mortar

Improve the online presence of your brick and mortar store

Whether you have an eCommerce business or not, your online presence is decisive for the success of your brick-and-mortar store. According to Forbes Insight, 82% of customers do product research online but prefer to make significant purchases in person. Likewise, during the pandemic, the increase in eCommerce transactions highlighted the need to have a robust […]

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