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The so-called fourth industrial revolution is here to stay, and Artificial Intelligence plays a lead role on it. Although its application and use are increasingly common among e-commerce businesses, it is still far from instant success. However, its growth is unstoppable. As this technology analyses more and more data, its accuracy will improve dramatically with […]
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Data is vital to implement personalisation. However, according to a report published by WBR and OneMarket, 64% of retailers said they could not identify the majority of their website’s visitors. In comparison, 57% said they did not use CRM platforms.
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Insights and statistics are vital to understand your business and analyse trends. Although, did you know that 74% of marketers can’t measure or report how their efforts impact their business? And that only 22% of Marketing Teams have successful, data-driven initiatives? These data come from reports by Forbes and ITSMA and Vision Edge Marketing.
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