Return on investment or ROI has always been the key focus for companies across any industry. Despite being an important metric, some marketers struggle with the right ways to measure its results. On a simple level, ROI is the comparison between the amount you spend on a campaign and the revenue generated from it. For […]
Read More2020 has been nothing short of surprises, and despite the obstacles, fashion brands have emerged more creative than ever before. Due to the pandemic, cities like London, Milan and Paris have had to postpone their fashion week shows –one of the first time the events have been cancelled since the 1940s. However, to survive these […]
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