social media
There are different types of important analytical data that companies can access to increase their revenue and customer retention. 92% of marketing executives are relying on analytics to gain greater insight into marketing, and 72% rely on social media analytics to improve their customer relationships. According to Forbes, 92% of companies are investing in data and analytics in […]
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The effects of the current Covid-19 pandemic are changing our reality. From the palpable humanitarian, social and economic crisis to the eventual paradigm shift in the way we live and consume. The so-called “new normal” has pushed us to rethink our priorities and the way we consume “essential” and “non-essential” goods. The latter include apparel, […]
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Data-driven marketing is a process by which marketing teams determine behaviours and predict trends using information obtained from activities generated from their omnichannel strategy. The goal of data-driven marketing is to optimise processes.
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