Emojis have become an essential element of any online communication. From a text message or a chat between friends to social media publications and marketing communications of your favourite brands. Now, does its use have any impact on user engagement and its interaction with the message? The answer is yes. Read more
In an era of virtual reality and artificial intelligence, speaking of digital hugs don’t seem very out of trend. But, the concept has to be taken out the context of devices and digital realities and applied to the marketing, acquisition and retention strategy of your eCommerce website.
Each client is different. And each client is expecting a unique and personal experience. When a brand can identify its users, by behaviour and purchasing preferences, the relationship with them can improve notably, driving good results for brand awareness, engagement and sales.
For example, a brand can have a group of similar users in terms of demographics (age, gender), and location. However, this group could have users who only buy during sales or users looking for specific products. They are alike but not the same, and their interests and interaction with the brand are different. It is here when personalisation platforms and a proper customer segmentation come to play.