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When it comes to personalisation and customer privacy, it’s all about finding the right balance. In today’s digital-first marketing world, consumer data is essential, especially when it comes to personalising the consumer purchase journey. However, data privacy laws are becoming stricter, and some marketers are finding it hard to collect and analyse the data necessary […]Read More
According to The Economist, the world’s most valuable resource is data, to the point of being considered the “oil of the digital age.” With the rise of personalisation and the implementation of artificial intelligence, a new concern arises on the horizon: data privacy. A truly personalised relationship between brands and customers is possible by accessing […]Read More
Digital advertising generates annual revenues of 41.9 billion euros in Europe. A growing percentage of these revenues and the underlying growth are attributable to the use of behavioural information. Data is fundamentally transforming the way brands implement their digital marketing strategies.Read More
Privacy is extremely important when it comes to interacting with an online user. Consumers expect personalised content thanks to digital transformation and online devices. While it is true that users want personalisation, there is no consensus on which tactic is most effective. Despite wanting to receive relevant content, only 29% of online users believe that providing […]Read More
If you aren’t familiar with the General Data Protection Regulation (GDPR) yet, it’s about time you get familiar. The GDPR was approved in the European Union in April 2016 and will go live on May 25, 2018. It’s the most ambitious set of privacy laws to ever be passed.Read More