automation

Personalization trends for 2020 (Part 2)

Since its implementation, personalization has proven to be a strategy with tangible results. From a positive impact on the commitment and retention of a brand’s customers to profits and revenue. Studies show that more than 80% of consumers want personalized services and will continue to interact with a brand if they feel that it responds to their needs.

In addition to AI, behavioural data, smart segmentation, push notifications and interactive content to improve your strategy in 2020, let’s see what other customization trends are emerging for next year: Read more

eCommerce trends for 2020

The future of eCommerce is already underway and is called personalization. Direct communication with consumers is the strategy to follow to obtain their trust and translate it into commitment and profits for your brand. The objective is to make the process of browsing and buying online simple, direct, safe and user-friendly. We have selected some of the trends that will lead the eCommerce industry in 2020: Read more

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