user-generated content
Today 81% of customers expect brands to get to know them and provide them with personalised content, across all digital platforms, including social media channels, personalised website content or even their Spotify or YouTube premium playlist. Users long for a personalised journey that makes their decision-making process easier and quicker and, especially, intuitive. However, some […]
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It seems like email marketing is here to stay for good. This channel is considered a critical part of any digital marketing strategy –with more than 5.6 billion active email accounts worldwide– and is still being used by over 93% of marketers. To further breakdown how effective email marketing is, and why companies should care about […]
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Since its implementation, personalisation has proven to be a strategy with tangible results. And the personalisation trends will be a current topic during the year. From a positive impact on the commitment and retention of a brand’s customers to profits and revenue. Studies show that more than 80% of consumers want personalized services and will […]
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