SEO
What to do for Black Friday 2021
After a challenging year for so many businesses, the so-called “Golden Quarter” will be crucial for the annual performance of e-commerce and retailers, according to 8 out of 10 marketers in the UK. The last quarter of the year with Black Friday, Cyber Monday, Christmas and Boxing Day, will allow businesses to run promotions and […]
Read MoreOct 29, 2021
Personalisation and data-driven marketing
Data-driven marketing is a process by which marketing teams determine behaviours and predict trends using information obtained from activities generated from their omnichannel strategy. The goal of data-driven marketing is to optimise processes.
Read MoreMar 19, 2020