segmentation

Personalization trends for 2020 (Part 1)

At Recommend, we strongly believe in personalization as a key part of any marketing strategy. We have been helping our clients to get closer and closer to their users’ thanks to our dynamic and self-learning platform, powered by artificial intelligence. 

Hyper-personalization will undoubtedly be one of the great trends of 2020. Statistics show that 63% of consumers are highly annoyed with generic advertising blasts, 80% are more likely to do business with a company if it offers personalized experiences, and 90% claim they find personalisation appealing.

But what else can we expect from personalization this year? Take a look: Read more

The benefits of customer segmentation

Each client is different. And each client is expecting a unique and personal experience. When a brand can identify its users, by behaviour and purchasing preferences, the relationship with them can improve notably, driving good results for brand awareness, engagement and sales.

For example, a brand can have a group of similar users in terms of demographics (age, gender), and location. However, this group could have users who only buy during sales or users looking for specific products. They are alike but not the same, and their interests and interaction with the brand are different. It is here when personalisation platforms and a proper customer segmentation come to play.

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