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segmentation

Personalisation trends for 2020 (Part 1)

At Recommend, we strongly believe in personalisation as a key part of any marketing strategy. Personalisation trends are getting momentum. We have been helping our clients to get closer and closer to their users’ thanks to our dynamic and self-learning platform, powered by artificial intelligence.  Hyper-personalisation will undoubtedly be one of the great trends of […]

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Importance of Customer Segmentation

The benefits of customer segmentation

Each client is different. And each client is expecting a unique and personal experience. When a brand can identify its users, by behaviour and purchasing preferences, the relationship with them can improve notably, driving good results for brand awareness, engagement and sales. For example, a brand can have a group of similar users in terms of […]

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