The implementation of personalization guarantees positive results in any marketing strategy. However, its use needs a qualitative analysis of data and the behaviour of consumers who visit your website.
Nowadays, customers know what they want, how they want it and where they want it. Their journey defines the brands’ strategy and not the other way around. They expect a frictionless experience and tailored communications that speak only to them.
Many companies are putting the customer first, and by doing that and following their journey, they can understand who they are. Some of them are also using personalisation platforms to understand behaviours, preferences and interests. By embracing digital transformation, companies will be up-to-date with these digital natives.