purchases
Black Friday is one of the most anticipated events by retailers and eCommerce worldwide. Despite being a busy time for brands, it is the one that generates more profits during the year. In 2019, online purchases on Black Friday are expected to increase by 25%.
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In an era of virtual reality and artificial intelligence, speaking of a digital hug doesn’t seem very out of trend. But, the concept has to be taken out the context of devices and digital realities and applied to customers including marketing, acquisition and retention strategy of your eCommerce website.
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Each client is different. And each client is expecting a unique and personal experience. When a brand can identify its users, by behaviour and purchasing preferences, the relationship with them can improve notably, driving good results for brand awareness, engagement and sales. For example, a brand can have a group of similar users in terms of […]
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