mobile apps
Boost your user experience with an omnichannel strategy
To learn and take advantage of the omnichannel strategy, it is essential to understand what this marketing strategy stands for. HubSpot describes as follows: “Omnichannel is a multichannel approach to marketing, selling, and serving customers in a way that creates an integrated and cohesive experience no matter how or where a customer reaches out“.
Read MoreJul 01, 2020
The role of personalisation in a post-app era
A decade ago, smartphones and mobile apps took the world by storm. Having a smartphone become a need, and a mobile app was considered an essential tool for any brand that would like to attract the attention of a booming consumer segment: mobile device users. Ten years later, its use continues to increase. By 2020, […]
Read MoreNov 27, 2019