Personalisation is essential for your eCommerce business. By using a personalisation platform, such as Recommend, you can reach your customers at the right time and with the right content for them. Both email marketing and push notifications are proven to help improve the conversion rate and to drive traffic and sales.
E-commerce personalisation goes beyond merely using the name of a registered customer at the beginning of a mass email. It’s a unique experience achieved by showing the customers specific content and product recommendations targeted at their browsing history, purchase background, demographics and unique traits.