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When it comes to personalisation and customer privacy, it’s all about finding the right balance. In today’s digital-first marketing world, consumer data is essential, especially when it comes to personalising the consumer purchase journey. However, data privacy laws are becoming stricter, and some marketers are finding it hard to collect and analyse the data necessary […]Read More
According to The Economist, the world’s most valuable resource is data, to the point of being considered the “oil of the digital age.” With the rise of personalisation and the implementation of artificial intelligence, a new concern arises on the horizon: data privacy. A truly personalised relationship between brands and customers is possible by accessing […]Read More