Buying Cycle
An eCommerce Guide to Handling Returns During Lockdown
We’ve all been shopping online a bit more lately. So much so that the growth of eCommerce has exploded. Emarketer forecasts UK shoppers will spend £141.33 billion online this year, up 34.7% from 2019. While this is great news for eCommerce stores, there is a slight downside to this rapid growth. More sales mean more returns — a […]
Read MoreNov 25, 2020
Understanding your Buyers’ Journey
Following the buyer’s journey is essential to achieve results for your business –from attracting new users to strengthening the commitment of your current customers. Each stage of the cycle represents a user’s interaction with your brand. Understanding who they are, where they are coming from, and how they react to your marketing activities is critical […]
Read MoreJun 04, 2020