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Social Media Content

Personalised content to improve user’s engagement

Today 81% of customers expect brands to get to know them and provide them with personalised content, across all digital platforms, whether that includes social media channels, personalised website content or even their Spotify or YouTube premium playlist. Users long for a personalised journey that makes their decision-making process easier and quicker and, especially, intuitive. […]

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Data Website Visitors

10 ways to improve your eCommerce revenue

There are different types of important analytical data that companies can access to increase their revenue and customer retention. 92% of marketing executives are relying on analytics to gain greater insight into marketing, and 72% rely on social media analytics to improve their customer relationships. According to Forbes, 92% of companies are investing in data and analytics in […]

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personalisation-trends

Personalisation trends for 2020 (Part 2)

Since its implementation, personalisation has proven to be a strategy with tangible results. And the personalisation trends will be a current topic during the year. From a positive impact on the commitment and retention of a brand’s customers to profits and revenue. Studies show that more than 80% of consumers want personalized services and will […]

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