big data
Artificial intelligence continues to gain traction in the e-commerce industry, from its use on personalisation platforms, such as Recommend, to optimise e-commerce websites, data collection and analysis, to the application of its predictions in improving the customer’s shopping experience. Through artificial intelligence, personalisation can be taken to a whole new level. Customers receive personalised recommendations […]
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Since its implementation, personalisation has proven to be a strategy with tangible results. And the personalisation trends will be a current topic during the year. From a positive impact on the commitment and retention of a brand’s customers to profits and revenue. Studies show that more than 80% of consumers want personalized services and will […]
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