Connecting the dots

The power of cross and upselling for your online business.

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When you walk into a store, no matter if you’re looking for something specific or just checking what’s new, you’ll be faced with cross and up-selling opportunities: a couple looking to purchase a vacation might be offered the chance to book a better room or a woman trying on a dress may be shown accessories to go with it.

While these are standard procedures in brick-and-mortar shops, how does cross and up-selling work in the digital world of eCommerce?