Updates
Do you know who your website visitors are?
It seems an obvious question. However, according to a report published by WBR and OneMarket, 64% of retailers said they were not able to identify the majority of their website’s visitors, while 57% said they did not use CRM platforms. This means, in most cases, their customer segmentation is not accurate.
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What You Need to Know About the GDPR Before It Lands
If you aren’t familiar with the General Data Protection Regulation (GDPR) yet, it’s about time you get familiar. The GDPR was approved in the European Union in April 2016 and will go live on May 25, 2018. It’s the most ambitious set of privacy laws to ever be passed.
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