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Cross-selling and product recommendations

We’ve been talking about cross and up-selling for quite some time. Both techniques have been proved to be extremely effective when it comes to increasing the order value but also to improve the overall shopping experience.

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Personalization trends for 2020 (Part 2)

Since its implementation, personalization has proven to be a strategy with tangible results. From a positive impact on the commitment and retention of a brand’s customers to profits and revenue. Studies show that more than 80% of consumers want personalized services and will continue to interact with a brand if they feel that it responds […]

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