Since its implementation, personalization has proven to be a strategy with tangible results. From a positive impact on the commitment and retention of a brand’s customers to profits and revenue. Studies show that more than 80% of consumers want personalized services and will continue to interact with a brand if they feel that it responds to their needs.

In addition to AI, behavioural data, smart segmentation, push notifications and interactive content to improve your strategy in 2020, let’s see what other customization trends are emerging for next year: Read more