How Augmented Reality (AR) is improving the customer experience

The use of augmented reality in the world of e-Commerce is a trend that has come to stay. Recently, Facebook and ASOS have decided to add this technology to their business models. The first with its new ad format using AR. The second implementing the technology in its purchase process for the first time in Europe. Read more

How to use Blue Monday in your marketing strategy

The third Monday of January is called Blue Monday because it is considered the “most depressing day of the year”. This belief has no scientific basis. However, the lack of energy and optimism after the holiday season is a fact. And, many of us experience this melancholy during January. Read more

Email Marketing trends for 2020

In 2010, Sheryl Sandberg of Facebook stated that “it was the end of email”. Ten years later, it has been proved as a hasty and denied conclusion. Email is one of the most effective and flexible marketing tools in the last decade. Besides being able to adapt and move to the rhythm of technological innovations. Read more

Personalization trends for 2020 (Part 2)

Since its implementation, personalization has proven to be a strategy with tangible results. From a positive impact on the commitment and retention of a brand’s customers to profits and revenue. Studies show that more than 80% of consumers want personalized services and will continue to interact with a brand if they feel that it responds to their needs.

In addition to AI, behavioural data, smart segmentation, push notifications and interactive content to improve your strategy in 2020, let’s see what other customization trends are emerging for next year: Read more

Personalization trends for 2020 (Part 1)

At Recommend, we strongly believe in personalization as a key part of any marketing strategy. We have been helping our clients to get closer and closer to their users’ thanks to our dynamic and self-learning platform, powered by artificial intelligence. 

Hyper-personalization will undoubtedly be one of the great trends of 2020. Statistics show that 63% of consumers are highly annoyed with generic advertising blasts, 80% are more likely to do business with a company if it offers personalized experiences, and 90% claim they find personalisation appealing.

But what else can we expect from personalization this year? Take a look: Read more

eCommerce trends for 2020

The future of eCommerce is already underway and is called personalization. Direct communication with consumers is the strategy to follow to obtain their trust and translate it into commitment and profits for your brand. The objective is to make the process of browsing and buying online simple, direct, safe and user-friendly. We have selected some of the trends that will lead the eCommerce industry in 2020: Read more

Boxing Day is the new Black Friday

In recent years, Boxing Day has risen as the day to get the maximum revenue for retailers. In 2018, during Boxing Day only a total of £ 8.8 million in sales was registered. It was a record day of spending in the United Kingdom. More than 27 million people around the country purchased something. A significant result compared to the £ 12 million spent during the Christmas and New Year period together. Read more

Small Business Saturday UK 2019

The adventure of opening and maintaining a small business is not an easy task. Being a retailer is a job that requires passion and a lot of responsibility. You can either start locally and offer your products and services to your neighbours. Or go on a different direction by creating a website and implementing an eCommerce strategy to expand your horizons.  Read more

Emojis and Push Notifications 👍

Emojis have become an essential element of any online communication. From a text message or a chat between friends to social media publications and marketing communications of your favourite brands. Now, does its use have any impact on user engagement and its interaction with the message? The answer is yes. Read more

The impact of behavioural data

Digital advertising generates annual revenues of 41.9 billion euros in Europe. A growing percentage of these revenues and the underlying growth are attributable to the use of behavioural information. Data is fundamentally transforming the way brands implement their digital marketing strategies. Read more

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