Would you like fries with that? The power of cross-selling

The famous phrase used by McDonald’s employees is the best and most useful example of cross-selling. When they ask you if you want a bigger option, that’s an up-sell. However, many times they are confused: up-sells and cross-sells are complementary, but they are not the same.

While the up-sell encourages a customer to buy an alternative higher-priced option, cross-selling recommends an accessory or complementary product and, in some cases, an additional service. Cross-selling identifies products and services that meet additional needs not considered in the original purchase.

Cross-sales are a more effective strategy to generate additional revenue than trying to sell a product for the first time to a new customer. Likewise, cross-sales create opportunities to provide a good experience and build deeper and more solid customer relationships. Read more

The benefits of customer segmentation

Each client is different. And each client is expecting a unique and personal experience. When a brand can identify its users, by behaviour and purchasing preferences, the relationship with them can improve notably, driving good results for brand awareness, engagement and sales.

For example, a brand can have a group of similar users in terms of demographics (age, gender), and location. However, this group could have users who only buy during sales or users looking for specific products. They are alike but not the same, and their interests and interaction with the brand are different.

It is here when personalisation platforms and a proper customer segmentation come to play.

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