How to implement personalization in your Marketing messages

Email marketing continues to occupy the first position as the tool with the best return on investment for retailers. However, before considering overloading your subscribers’ inbox, it is essential to analyze the content and relevance of your marketing communications. Read more

How to make product recommendations correctly

To have a personalization platform, such as Recommend, to support and embrace your eCommerce activities is a good start. But, understanding the data, and how to use it, you will to get the most out of product recommendations. Read more

Holiday season but make it personal

The holiday shopping season and special offers, such as Black Friday and Cyber ​​Monday, are unique opportunities for your brand to reach the most significant number of customers. These dates are ideal times to acquire new customers, re-involve overdue buyers and monetize the leading spenders. Read more

Personalization can generate up to 20% ROI

The implementation of personalization guarantees positive results in any marketing strategy. However, its use needs a qualitative analysis of data and the behaviour of consumers who visit your website.

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Marketers must show that they know their customers.

Improving the effectiveness of personalization in your Marketing strategy requires making these recommendations and personalized content useful for your user. That is, it must be pragmatic in execution and delivery. In a study conducted by Gartner / CEB in 2018, they identified two types of customization:

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Do you know who your website visitors are?

It seems an obvious question. However, according to a report published by WBR and OneMarket, 64% of retailers said they were not able to identify the majority of their website’s visitors, while 57% said they did not use CRM platforms. This means, in most cases, their customer segmentation is not accurate.

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Get the best of your reports in Recommend

To be able to track the results of your actions is key to the success of your business. Reports are one of your best assets, and you should be using them to their full potential. However, several studies are showing that up to 55% of marketers don’t feel they have the necessary data from reports. Another 74% don’t know how to use reports and how to track their actions.

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Real-time statistics at your fingertips with Recommend

Did you know that 74% of marketers can’t measure or report how their efforts impact their business? And that only 22% of Marketing Teams have successful, data-driven initiatives? These data come from reports by Forbes and ITSMA and Vision Edge Marketing. Read more

Cart Abandonments and Personalisation (Infographic)

According to a study by the Baymard Institute, “a large portion of cart abandonments are simply a natural consequence of how users browse e-commerce sites – many users will be doing window shopping, price comparison, saving items for later, exploring gift options, etc.

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How to use Recommend panels to increase conversions

Several investigations have shown that personalisation can generate up to a 6% increase in revenue per visitor. How to get the best of Recommend to increase your traffic, improve conversion and, most importantly, the relationship with your customers? By using one of the tools available in your dashboard: Panels and Panels Placement.

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