Small Business Saturday UK 2019

The adventure of opening and maintaining a small business is not an easy task. Being a retailer is a job that requires passion and a lot of responsibility. You can either start locally and offer your products and services to your neighbours. Or go on a different direction by creating a website and implementing an eCommerce strategy to expand your horizons.  Read more

Emojis and Push Notifications đź‘Ť

Emojis have become an essential element of any online communication. From a text message or a chat between friends to social media publications and marketing communications of your favourite brands. Now, does its use have any impact on user engagement and its interaction with the message? The answer is yes. Read more

The impact of behavioural data

Digital advertising generates annual revenues of 41.9 billion euros in Europe. A growing percentage of these revenues and the underlying growth are attributable to the use of behavioural information. Data is fundamentally transforming the way brands implement their digital marketing strategies. Read more

The role of personalization in a post-app era

A decade ago, smartphones and mobile apps took the world by storm. Having a smartphone become a need, and mobile apps were considered an essential tool for any brand that would like to attract the attention of a booming consumer segment: mobile device users. Ten years later, its use continues to increase. By 2020, the number of smartphone owners is projected to reach 2.87 billion.

Read more

Top 10 Black Friday strategies for eCommerce (Part 2)

The importance of Black Friday is such that most of the behaviour spotted during this season can defined eCommerce trends for next year. For example, according to Deloitte, 50% of this year’s holiday shoppers now say they prefer online shopping to brick-and-mortar. The multichannel shopper spent €82 more on average than those who only shopped in stores. Read more

Top 10 Black Friday strategies for eCommerce (Part 1)

Black Friday is one of the most anticipated events by retailers and eCommerce worldwide. Despite being a busy time for brands, it is the one that generates more profits during the year. In 2019, online purchases on Black Friday are expected to increase by 25%. Read more

Customers and data privacy

Consumers expect personalized content thanks to digital transformation and online devices. While it is true that users want personalization, there is no consensus on which tactic is most effective. Despite wanting to receive relevant content, only 29% of online users believe that providing more data leads to a better experience. Read more

Corporate strategies and personalization

Every change generates resistance. When it comes to corporations, naturally, there is no palpable desire to go beyond standardized ways. Just as personalization is becoming a common practice in eCommerce, its principles can, and should, be part of the corporate culture. Read more

How to implement personalization in your Marketing messages

Email marketing continues to occupy the first position as the tool with the best return on investment for retailers. However, before considering overloading your subscribers’ inbox, it is essential to analyze the content and relevance of your marketing communications. Read more

How to make product recommendations correctly

To have a personalization platform, such as Recommend, to support and embrace your eCommerce activities is a good start. But, understanding the data, and how to use it, is essential to get the most out of product recommendations. Read more

Stay informed

Sign up today for weekly updates directly to your inbox.

Free trial

We guarantee to increase your revenue, otherwise it’s free

Start now

Questions?

Chat Live with a Recommend expert now, and we can answer any questions you may have.

Chat now
Load more news