The famous phrase used by McDonald’s employees is the best and most useful example of cross-selling. When they ask you if you want a bigger option, that’s an up-sell. However, many times they are confused: up-sells and cross-sells are complementary, but they are not the same.
While the up-sell encourages a customer to buy an alternative higher-priced option, cross-selling recommends an accessory or complementary product and, in some cases, an additional service. Cross-selling identifies products and services that meet additional needs not considered in the original purchase.
Cross-sales are a more effective strategy to generate additional revenue than trying to sell a product for the first time to a new customer. Likewise, cross-sales create opportunities to provide a good experience and build deeper and more solid customer relationships. Read more